Digital IQ services are marketing centric solutions built on the foundations of InfiniteIQ DMIQ. With our passion for data and marketing, we maximize the value of that powerful intersection.
The bedrock of all DIgital IQ services starts and ends with world class, professional data capabilities that enable modern digital marketing.
We ensure that your marketing strategy aligns with your strategic and tactical requirements by leveraging a use case driven approach. This approach ensures clear focus on the customer centric business requirements that will rapidly increase customer value.
All of our services embed industry best practices, including the Scaled Agile Framework for Marketing. This disciplined method to delivering value with an iterative and agile framework increases value on schedule in a measurable and repeatable fashion while de-risking investments and associated projects.
The value driven outcomes provided by Digital IQ ensure that your marketing team can leverage all available data with confidence, making it actionable to your activation channels and ensuring a deeper level of engagement to your customers.
Data is the foundation of customer engagement through the entire customer journey lifecycle. Delivering the right message via the optimum communication channel starts with a unified golden record. Digital IQ provides the technologies, processes and practices that are aligned to your strategy and budget. Our deep expertise in full data lifecycle management ensures that high quality, actionable data is activated to deliver value to your customers.
We ensure that the integration of a CDP is built on a foundation for success and fast time to value. Customer Data Platforms provide a unified solution that enable companies to:
The Digital IQ CDP Readiness Assessment ensures that you are making an informed purchasing decision predicated on full alignment of your use cases and desired outcomes.
Build vs Buy
We've done both and have for decades. There are tradeoffs with both approaches so let’s talk before you make a commitment and we can share our lessons learned and best practices to ensure you can be confident in your decision. Additionally, we offer services that lead or assist in:
Leveraging the IIQ DMIQ practices and tools, we deliver actionable insight to drive more value through your marketing programs. Through the deployment of Descriptive, Predictive & Prescriptive Marketing Analytics, we empower marketers to unlock value from all available data assets, enabling data driven decision capabilities that powers growth.InfiniteIQ architects and builds analytics capabilities to optimize your marketing outcomes
InfiniteIQ helps reduce cost and ensure maximum value is created through your martech stack. We do this by providing solutions that manage your technology, track, optimize, and report on your technology infrastructure, expense and strategy. Centralized oversight and management of the marketing technology stack is essential for managing technology spend, data compliance, security risk, and to assess technology performance against business objectives.
Digital transformation is fully dependent on the alignment of strategy, process, organization and technology. InfiniteIQ helps our clients align these critical elements within their marketing organization to ensure a customer-centric, digitally mature operating environment.
